HUMANS OF PURPOSE

YOUR STORY
OUR CRAFT
SHARED IMPACT

Welcome to Humans of Purpose - the ecosystem where your story meets our craft - for powerful, shared impact. We’re crafting the stories that grow products, services and humans that put people and planet first. Whether creating and managing compelling content, websites, digital post production, funnel building, or lead generation - we are poised to delight.

Goodbye to the days of flashy, overpromising and under-delivering agencies. Hello Humans of Purpose - partnering and crafting with integrity and heart. Working with us connects you to the purpose-driven community, offering you a one stop growth shop - both inside, and out.

We’re helping purpose-driven brands to connect, grow and double down on impact.

Join us for a night of celebration and conversation on storytelling for impact…

In an era saturated with content, storytelling has become easy. Trust, on the other hand, has not.

Audiences are more literate than ever - in persuasion, in branding, in the subtle choreography of “purposeful” language. Many can sense when a story is engineered to reassure rather than reveal. And increasingly, they are opting out.

This evening is an invitation to pause and interrogate what storytelling must become when attention is scarce, trust is fragile, and meaning cannot be manufactured.

Hosted by Humans of Purpose, the gathering will open with a short reflection from founder Mel Greblo - setting the frame for why storytelling is no longer just a creative act, but an ethical one. Why the stories organisations tell shape not only reputation, but behaviour, belief, and power.

From there, the evening moves into a live, in-conversation moderated by our own Bella Borello - bringing together Mel's and the following voices who sit at the intersection of data, impact and narrative:

Kristi Mansfield, Founder at Seer Data & Analytics, on what the data tells us about trust, attention and the growing gap between intention and perception
Sandy Blackburn, Founder at Social Outcomes, on theory of change, accountability, and why impact stories fail when they aren’t grounded in evidence
Jem Hecht, Co-founder & Community Lead at Brandkind, on turning big, purpose-led ideas into messages people actually feel (Melbourne)
Irma del Mundo, Founder & Lead Strategist at Brandkind on
translating values, and bringing big brand thinking to purposeful work

Together, the conversation will explore a quieter but more demanding proposition: that data, when paired with a clear theory of change, doesn’t flatten storytelling - it deepens it. That evidence can anchor meaning.

And that ethical storytelling requires both imagination and restraint.