About us

Founded in 2021 by Mel Greblo, Humans of Purpose and our not-for-profit Academy, is wholeheartedly committed to business as a force for good.

Pairing her 20+ career in social impact and strategic communication expertise, Mel wanted to build a female-led business that catalysed opportunities for thriving, especially for women who face complex barriers to employment. 

We’ve listened to dozens of small and medium sized businesses, heard about your growing pains, know the problems out there with legacy and bro-led agencies. Not content with the status quo, our vision is to lead what we believe is the future - regenerative and restorative work with brands and humans similarly on purpose.

We’re here to flip the script. On business. On marketing - bringing an ethical, respectful, and transparent approach to make digital and social media marketing as beautiful as the work our clients and community do.

We don’t just talk about our impact. We measure it. We’re seeing remarkable outcomes for the courageous women who enter our virtual doors. Read our 2024 Impact Report here >>

Our team

Mel Greblo - Founder & CEO
Loves bathing in nature with family.

Molly Salmon - Customer Success Manager
Loves yoga and creating.

Liz Odey - Content & Marketing Lead
Loves travel and business.

Ina Cadorin - Website & Graphic Designer
Loves Nature and travelling.

Gemma Lyndon - Head Coach
Loves entrepreneurship and supporting others to succeed.

Luisa - Digital Marketing Assistant
Loves the balance of self-care and service.

Dora - Digital Marketing Assistant
Loves the thrill of creative work.

Monu - Digital Marketing Assistant Loves the excitement of learning and evolving.

Chloe - Digital Marketing Assistant
Loves spending time with her children and exploring.

Wardah - Digital Marketing Assistant
Loves being a blend of curiosity, compassion, and ambition.

Vandana - Digital Marketing Assistant
Loves exploring new opportunities and taking on challenges.

Allison - Digital Marketing Assistant
Loves her new career.

Amanda - Digital Marketing Assistant
Loves the beach, her boys and connecting with new people.

Kiera - Digital Marketing Assistant
Loves deep nature immersions & connection.

Addy - Digital Marketing Assistant
Loves travel, meeting people and lives for creativity.